Goal : Establish and maintain the company as the top MarTech brand in France, specifically in the Influencer Marketing industry. Focus on increasing brand awareness and expanding the client portfolio among C-level executives in Mid-Market and Large Enterprises.
Influence marketing landsape in France :
SWOT : Influence marketing companies diagnosis
How to outshine your company?
Create the Influence Meetup
An after-work event focused on a hot topic in influencer marketing (held in a bar or small conference room) where participants can brainstorm and exchange ideas with peers.
Target : C-level executives, prospects, and clients, allowing them to share and discuss their influencer marketing practices.
Snack your content
Create Snackable Content : Infographics, carousels, videos… everything that can be read at a glance!
Tips: Promote your content to reach a wider audience. 😉
Influence secret talk
Get C-level executives talking to other C-levels through interviews about their vision of influence in their industry.
Platforms: YouTube, podcast, TikTok
Be the Leadfluence
Let an influencer speak on their own social media channels about your content ! And use competitor’s content without fear on your own media platform.
Where to be heard?
Twitter, to share and amplify the sector’s hot topics.
Let’s gather together
Become the Subtle Voice of Influencer Marketing and participate as a speaker at events focused on communication and influencer marketing.
Tips: Be present in unexpected places to reach a broader audience and generate leads.
Influence academy
Educate and Inform Your Clients and Prospects. Teach them about the uses of influencer marketing, the latest trends, and trending influencers.
Why? Because this positions you as an expert in a constantly evolving industry.
