Digital content and strategy for a restaurant
About the project
Soup is a project realized as part of my MBA Strategy and Digital Communication.
The purpose was to assert the digital presence in order to reach the target of the restaurant.
Placed in a very attractive area Soup is a restaurant managed by Sophie and Karine, they asked me to help them build their digital notoriety.
I thus established an overview of the restaurant’s communication, a communication benchmark and defined the needs as well as the communication strategy.
Soup’s needs:
Create social media exposure
Reach new
customer
Increase the restaurant’s revenue
Digital strategy:
ATTRACT
IMPROVE
INCREASE
Photoshooting:
Instagram content:
Creation of visual content for social media posts representing the values of the restaurant. Also promoting their offers, and their actions.
Instagram feed :
